Graphic Designer – Whether it is a printed book or a website, graphics play a vital role in making the content engaging, entertaining and valuable. Publishing companies hire graphic designers to execute designing jobs using their expertise. It is a high potential career with good pay scale and promotion opportunities.
With the rise of digital technology, you can also find a good job in the field of web designing as well and it is not much difficult to enter in this field even if you are a fresher. Right from designing web pages to crafting an entire site, you can explore many different areas.
Core responsibility of graphic designers
Based on the designing ideas suggested by clients and art directors, graphic designers create relevant designs for precisely communicating the ideas and uncomplicating the complex textual concepts. They also work towards making the content look eye-friendly by fine-tuning the typography elements like font face and size, line breaks, white space, indentation, etc.
Other Responsibilities
· Coordinating with clients and art directors to understand their requirements, work scope, and project budget
· Strategic management of the complete project as per client proposals to meet the designing needs
· Overlooking different tasks that determine the final visual appeal like typesetting, print design, and production
· Understand clients’ expectations and suggest them about different aspects of design in simple language like style, format, visual theme, etc.
· Developing visual concepts, images, and overall layouts for different design elements and concepts like illustrations, logos, visual language, and flow, etc.
· Finalizing appropriate positioning and size of graphic material and typography elements like font size, style, and presentation
· Ensuring that the final design meets the exact expectations of the client in terms of look and feel
· Regularly coordinating with printers to ensure that printing work should be completed within the stipulated time frame
Career prospects in graphic designing
While many graphic designers are still working as In house staff, there has been a growing trend towards joining freelance opportunities.
When managed wisely freelance graphic designing can offer you a better income and a friendly work-life balance. However, in the latter option, you would be responsible for installing graphical software and learning the same on your own which could be expensive.
Besides, you may find it challenging to deliver projects on time while also looking after your domestic concerns. In many cases you would need a separate office to work in.
Scope of work
Graphic designers’ scope of work is not only limited to images but also extends to typography like deciding a font, color, typeface, etc, of text, They are also responsible for ensuring the appropriate visual equation between overall layout, graphic and text to deliver a friendly reading experience. In that capacity, graphics designers closely work with writers to decide the final format of the content to establish a balanced relation between graphics and content for enhancing the personality of published pieces.
Major skills for a graphic designer
· Detail-oriented appeal
· Keen understanding of current visual trends and how they impact a commercial ecosystem
· Ability to manage time, budget, and schedule for delivering quality results within the agreed budget and timeframe
Major tasks of a graphic designer
- Effectively present visual concepts and design definition to the potential customers/ art directors
- Edit primary designs based on clients’/art directors’ feedback
- Ensuring the cogent graphical flow of different design elements
- A thorough review of designs to detect and rectify errors before publishing
Courses for graphic designing
If you wish to make a career in graphic designing consider applying for basic art/designing courses either through conventional education ecosystem or online/distance learning. Moreover many designing professionals agencies also conduct workshops from where you can gain basic or advanced knowledge.
Many software product vendors also provide certificate courses in that specific designing software. Find out the most widely accepted designing software and undergo a thorough training course in the same. One thing to keep in mind is to gain the best knowledge about both technical as well as the creative aspect of the course
Tips to get job as a graphic designer
· Portfolio matters a lot when it comes to getting a job as a graphics designer. Make sure to compile a portfolio of professionals looking at relevant designs even while you are learning graphic designing. It will help you a long way in getting a job in reputed publishing companies.
· Working as an intern for some time increases your possibilities of being hired by a good publishing company. It also prepares you to face practical and professional challenges and understand how to incorporate designing concepts in the publishing industry.
· Along with manual designing you also need to create visual content using graphic designing software that keeps on updating constantly. Make sure you upgrade your knowledge by learning professional use of the latest software versions.
· Graphic designers can make their way up through multiple positions as many organizations prefer to promote in-house graphic designers for an advanced role like art director, supervisor positions, and child designer.
Conclusion
Graphic designing is arguably one of the best paying creative jobs that allows you to transform your passion into a high paying profession. If you are good at graphic designing then you can expect to find a decent paying job with less struggle. You can either work at a publishing company or even join a digital agency to offer your services to create premium sales-oriented web designs with a unique look.
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