What Is Social Wall And How To Use It In Virtual Events?

What Is Social Wall And How To Use It In Virtual Events? Virtual events have become the need of the hour, especially when brands are going global and creating an international presence has become a thing. Virtual events are now the one-stop solution for brands to reach their target audience, no matter which part of the world they come from.

That’s because virtual events can be accessed from anywhere. All your audience needs is a smartphone or a PC and an internet connection. Now, with so many virtual event platforms evolving, the competition has grown higher.

Not to mention a virtual event organizer’s constant struggle to keep their audience hooked throughout the virtual event so that they don’t get distracted and drift away.

So, what can a virtual event organizer do to create an engaging virtual event? We would put our bid on a social wall!

What Is A Social Wall?

A social wall is an engaging tool that enables virtual event organizers to add the element of “social” in their virtual events. As a user, you can connect your social wall with any of your preferred social media platforms via hashtags, handles, mentions, etc., and collect all your desired content in a unified feed. Many social wall tools also offer moderation features to filter out irrelevant content so that you can show your audience what’s more relevant.

The best part about a social wall is that it is responsive, and it updates in real-time so that you can offer your audience a live social media wall to gamify your virtual event. With a social wall, you can run on-site social media campaigns to keep your virtual audience engaged.

Many social wall tools also come with performance analytics that help you to track the performance of the social wall in virtual events. It opens up many opportunities for you as an organizer.

Wondering how? Keep reading to find out how to use a social wall in virtual events.

How To Use A Social Wall In Virtual Events?

1.     Run Hashtag Campaigns

Hashtag campaigns are a common strategy among event organizers to engage their audience. Now, you can take your virtual event’s hashtag campaign to a different level by using the social wall to increase its visibility.

Make sure to use a hashtag that is unique and memorable for your audience. Your audience will be able to see their posts on the social wall in real-time, which will create more excitement among them.

2.     Organize Polls And Questionnaires

Platforms like Twitter and Instagram allow users to create polls and questionnaires. You can do the same to increase the gamification at your virtual event and increase the attendees’ participation.

Display these polls on the social wall that you are displaying in your virtual event. It is a great strategy to increase audience participation and encourage engagement activities at your virtual event.

3.     Let Attendees Share Opinions

Turn your social wall into a safe forum for your virtual event attendees to share their opinions around the ongoing discussions at your virtual event. You can ask them to tag you or use your event’s hashtag and share their opinions.

It would be ideal for Twitter as users are always ready to share their opinions on Twitter. It will improve your virtual event’s Twitter presence and gather more audience for future events.

4.     Showcase A Social Media Ticker

A social media ticker is a form of a social wall, but that looks like a ticker. The social ticker can run right below your ongoing virtual event as a horizontal ticker where your social media content can run from left to right.

The idea is to leverage social media into your virtual event without interrupting the ongoing live stream.

5.     Display Sponsored Content

Sponsors are an important part of any virtual event. They help organizers to create better experiences for the audience. Your sponsors also expect that when they are sponsoring you, they receive some return on investment. Using a social wall can ensure this. Display your sponsors’ content on the social wall to increase their visibility.

Social wall also offers in-depth analytics. These analytics help you to track the performance of the social wall in the virtual event. This can be a great way to show your sponsors the ROI in numbers. With the social wall’s performance, your sponsors will always be ready to sponsor for you.

Let’s Call It A Wrap!

Now that we have reached the end of this blog, we hope that you have a better understanding of social walls. Also, how they can be the perfect tool to boost your virtual event’s engagement. All you need is to know how you can use it strategically in your virtual event.

So, what are you waiting for? We just gave you some of the most result-driven strategies. So, what’s stopping you? Leverage the social wall in your virtual event already!